Suppose you write the most amazing content . That everyone want to read. People will pay a lot of money just to read it. Millions of people are eagerly awaiting the announcement that you have released this amazing new content. Then the day finally arrived, and the message appeared. Enthusiastic customers click on the link to read your article .Then it takes more than 10 seconds for your site to load. Readers will be annoyed and they don’t want to wait to read it.

For every second your website loads, you lose readers and increase your bounce rate. No matter how good this content is, your site is not performing well and you are losing valuable traffic. This is just one example of why technical SEO is so important. Without this, Google and other search engines cannot find, crawl and index your site.

If search engines can’t access your site, you can’t rank and you’re among the 90.63% of sites that don’t get any organic search traffic from Google. User experience issues like page load times , Even if your site can be found and confusing navigation can still negatively impact SEO. Other issues like mobile optimization, duplicate content, and site security can cause search engines to rank your site lower.