Local SEO and SEO (Search Engine Optimization) differ in their scope and focus.

SEO (Search Engine Optimization):

Broad strategy aiming to optimize a website's visibility on search engines.
Involves optimizing content, meta tags, and building quality backlinks.
Targets a global or wide audience.
Local SEO:

Specifically tailored to enhance visibility for local businesses or services.
Emphasizes location-based keywords, Google My Business optimization, and local citations.
Focuses on reaching customers in a specific geographic area.
While SEO is overarching and aims for global reach, local SEO hones in on attracting customers within a specific locality. Both are crucial for a comprehensive online presence strategy.
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